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By no means a failure when compared to other corporations in the west. That said, management had no clue what they were doing with a lore heavy approach for streamers, theres a reason why most people don't keep up with that shit outside of gags, and I don't even think Mumei was even able to make use of her "Civilization" trait.
I also dont even know if they knew what made Myth work, if they didn't realize Myth was lightning in a bottle that could never be replicated, or if they thought people would stick around and wait for 5 more streamers to be introduced.
