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Both the Maurice bit and those comments about how we are finally getting a serious game (arguably the last one was 06 or Uleashed) tells me whoever friends Reimu has are all fans of the comics.
This is not quite a derisive comment tho, it just made me realize that for all the shit I've been giving to the game all my complains are about the gameplay. It might have a good story for all I know! People often say the IDW comics are great despite (or because) SEGA having a more active role on their making.
Sonic's story never held any importance to me but I can understand why people would be excited for the game.