Quoted By:
Trying to sway public opinion like this is a common tactic for PR firms hired by people who committed scandals and have already been thoroughly judged.
>Drag down others with all manner of smears so they're viewed as morally equivalent
>PR firm client makes a comeback after the smears have set in sufficiently
>People who ate it up think, "Hey, maybe they're not so bad - everyone else was doing it, I'll give them another chance!"
>Client sends a nice Christmas/Hanukkah card to the firm for helping them recover
