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It's really obvious that after random problem children like Coco and Aloe fucked their shit up, holoJP was looking to absolutely refine the process.
>Iroha
Miko and Ayame are also "Japanese" characters like this, so Japanese they read a passage from the Nihon Shoki before bed and reads from the Kojiki before eating lunch while praising the God-Emperor and lamenting that the Americans forced him to give up part of his divinity in the treaty that ended WWII, swearing that someday Dai Nihon Teikoku will overcome Am*rica, R*ssia and Ch*na and reclaim their place in the world and their rightful clay (Karafuto and Taiwan).
>Chloe
Forced cuteness. Model literally has the same color scheme on the face as Ayame, right down to having the fang in the same place. Is an 'orca' so she can be absorbed into UMISEA and benefit from Gura/Marine/the other two.
>Lui
Birb. Hag. Model is sex. Appeals to the Japanese Heisei crowd. Can hang out with Holotori (though this probably wasn't by design, but coincidentally fits into their overall aims).
>Koyori
I want to fuck her. I WANT TO FUCK HER. Belly shirts are great. She's also pretty cute.
>La+
Loli. Everyone knows who she's supposed to appeal to. The leader. Massive numberfag.
All of them were designed in a lab and scouted for 2views who don't have any potential yabs that can FUCK things up. Cover wants this gen to be huge, they're expected to be numberfags- I mean why else would they basically beg for kaigai nikki attention when people like FBK and Mr. Koro don't give a shit anymore? Cover brought in girls desperate to be famous and gave them models that are designed to do that purely with the directive that they excel as much as possible.