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I think Uguubear is a good example of why tiktok advertising doesn't work for streamers.
>57.5K twitch followers vs 766.1K followers on tiktok.
Now compare that to vtubers who are more successful than her on twitch:
Bao
>368K on Twitch
>143.6K on TikTok
Ironmouse
>1.3M on Twitch
>189.3K on TikTok
The goal of the two sites is too different for there to be any significant crossover between their audiences; Twitch streams last hours, tiktok videos rarely go past a minute. Youtube highlights and a strong social media presence seem to be much better ways to grow your audience than whatever Uguubear is doing. And when you look at her Youtube channel its even worse. Dozens of Youtube Shorts, taken from her tiktok page and reuploaded to youtube. When you form an audience around 30-second bites of content, they're rarely going to branch out to watching your 8 hour long live streams. You can go to Uguubear's YT right now and see what I mean. Her shorts get 4 times the views of her highlight videos. But someone like Ironmouse uploads one short to her channel, which mostly 8-15 minute stream highlights, and it gets close to half of her normal views. It's because the audiences they have cultivated expect more of the same. Uguubear has followers who want short content, and Ironmouse has followers who want longer content. Now let's look at Fillian. Fillian seems to have the best of both worlds:
Twitch
>398K followers on twitch
>And an average CCV of around 4,000 to match
Tiktok:
>694.7K followers
>Around 200K views per upload
So unless you're someone like Filian who is: 1. has amazing networking skills to get yourself known in a myriad of spaces on twitch, and 2. extremely clippable so you're successful in short-form content, then as a streamer, then a better route seems to be focusing your efforts on consistently uploading quality stream highlights.
This thought occurred to me because Selkie was talking on stream about how she's focusing on uploading to TikTok over Youtube highlights since there will be more eyes on it then. If you just want views on Tiktok then that's an okay goal, I guess. But there are more immediate remedies for a sinking channel than doing the thing everyone else is doing. For example, having a consistent streaming schedule/pattern of streamer, being active on social media so your followers remember you exist, and making interesting going live notifications, Saruei really nails this. There are just so many different avenues to get eyes on a channel that it seems like a lot of smaller creators (people like Hina, Nina, Selkie, Ywuria) think they will be successful by imitating people who have already surpassed them 10 times over.
Selkie, you're not going to increase your CCV by uploading TikToks, please instead upload stream highlights to youtube, stick to a streaming schedule, and find some collab partners for games that aren't apex. Also, I didn't check for grammar so sorry if I sound insane.
