>>16693912>what was impressive of the demographicsThe age of that bracket, the 18-35 Demo, is the most lucrative "Key Demographic" that a market can have. That demo is typically considered the best in terms of disposable income and brand loyalty, and is coveted by most producers and advertisers, ESPECIALLY in the entertainment industry, where that market is considered the absolute KEY to success.
The fact that Cover can sustain an extremely high, approximately 4/5 ratio of that demo, is essentially advertiser CRACK. For one, the entire gaming landscape is centered in that, or the more expanded 18-48 Demo, so if you show that data to any publisher, there's a good chance that they'd offer a lucrative deal. A vast number of things are marketed to that demo, and so the high numbers there are perfect for this company.