>>99719084All Cover had to do was let her cook.
It began with the China controversy. After Coco’s suspension, the talents were silenced. Gura, undeterred, held a karaoke stream watched by thousands, dedicating it to Coco—defiantly “breaking the law.” Her chat erupted, chanting, “Coco did nothing wrong.” Later, in a stream playing Bully, Gura casually placed Taiwan on the map. Gura was Hololive’s rebel, especially her Red Gawr persona.
https://www.youtube.com/watch?v=t7vqjRx66TACoco graduated from Hololive, citing “differences with management.” She revealed a manager who repeatedly shot down her ideas, signaling a shift in the company’s direction. Coco was no longer free to be herself. Cover’s restrictive approach didn’t end there. With Coco’s exit, the company grew stricter, prioritizing brand protection. No more react content. No more Red Gawr. Yet one person still fought for the talents: A-chan.
https://www.youtube.com/watch?v=GG1TKdgANf0Then came Mel’s termination on January 16, 2024, for leaking information to third parties. Upper management was sending a message: follow the rules or face consequences. A-chan, a Hololive co-founder, left on June 30, 2024, for family reasons, leaving management unchecked. Aqua followed, departing on August 28, 2024, over disagreements with the company.
Gura, the defiant “problem child,” refused to support Hololive’s Stars branch or promote corporate slop. She posted a cryptic tweet on her real-life account, hinting at leaving. The post exploded, with fans buzzing about her potential exit. Eventually, a compromise was reached: Gura became an affiliate of sorts, obligated to promote but allowed to pursue idol concerts and complete her projects.
But Gura wasn’t alone. Fauna and Mumei were also part of the resistance, having planned a year earlier to leave without affiliation after fulfilling their contracts, citing “differences with management.” Gura isn’t the leader—Fauna is the mastermind. Gura admires her intelligence, watching her streams during Myth collabs. Fauna departed with a solid plan, maintaining and growing her audience, unlike Coco was unable to do. She’s paving the way for other North American talents who refuse to be tied to a corporation.
