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Anons you said you didn't wanted the stars to be promoted as cute boys or Yume material but let's be honest, japanese men are less likely to watch them, and if they do is less likely for them to attend to events and buy merch, for example stars have a jp make audience already but if you look at the concert, meetups, and cafe you'll mostly see girls. Maybe the funny boy marketing might work for Tempus but not for the JPs, and even most of tempus sell themselves to girls.