>>90541772tl;dr - Cover was build on venture capital and were forced to go public if they would ever go big.
Now they must cater to investors that only care about money and screech EXPAND! WHERE ARE MUH PROFITS MR.YAGOO? etc. Cover must listen to them or they may end sued to the ground but there's only that much that can be squeezed out of this business without making it explode. To be honest it's something that we should expect since day one but most of people had no clue about how Cover was funded.