Quoted By:
Subs - How many people are potentially interested in content you produce. Includes actual viewers and also dead subs too lazy or cant unsub for some reason.
VOD views - How many of those subs still watch content you produce. Viewers here run the risk of becoming a dead sub as watching VODs is like having one foot out the door.
CCV - How many people are true fans. People here may turn into a VOD watcher if the streamer commits a faux pas.