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Obvious not a holoen thing, more like holo in general has declined in the west. for me personally it was a lack of permissions and lack of stream content
I don't really care about the idol shit, I just liked girls playing fun games
when permission massacre happened I just stopped watching most shit and just stuck to clips. guessing a big part of the normalfag group is like me, zatsu/idol shit doesn't work for us and we wanted them to be more like regular youtube/twich streamers minus the drama.