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There's a vtuber company with many legit e-sport players, e-sport teams, and seamless integration between all of its members and they have a ton of them enough to run many different games.
Hololive's audience is for the most part not interested in games too much and specially not interested in e-sports and this goes for the girls as well, few actually give a fuck about e-sports.
E-sports are actually counter productive to the chill cute girl idol vibe that actually best represents Hololive as a whole.
And of course girls only is one of the pillars that makes the company what it is now.
So this is a very tone deaf move that totally ignores their market value, their audience and the kind of content creators they have.
It best it will be a minor nuisance but at worst it can just blow up in their faces, perhaps it will just be a slow burn, hurting the views and performance of many members a little over time.
Who knows.
But to think anything productive will come out of this is just laughable businessman logic, the expectation that if they put money somewhere and market it and push it then it's guaranteed to work out, ignoring the content and the audience entirely.
I expect this to be a big lose-lose-lose for everyone, the girls will do worse, Cover will do worse and the fans will be stuck with the shit show going on. I guess this really signals the beginning of Hololive's era under stockholders.
Quickly proving a failure and being scrapped is the best thing that could happen for everyone involved.