>>55671118COMMERCE MIX
>As Hololive develops, the sales mix that they are involed in changes. They present a graph showcasing that, as of FY2024 Q1, 19.9% of the products sold were Licensed/Tie-In products. 40.7% of products were Merch. 7.3% of their products were Live Event related (SPWN tickets, EXPO tickets, etc). And 32.1% was Live Streaming related.>They also have a graph which shows the Monthly Mix of products sold via their store and GeekJack. It shows that a majority of sales are Anniversary/Birthday goods, with "Other" in flux, but typically a minority of sales generated.>However, they do plan to continue growing their Non-Anniversary product mix, with product lines such as the "Hololive Friends" set, or mini stuffed toys of the talents as their example.FUTURE FORECASTS/BRAND EXPANSION PLANS
>Revenue forecasting isn't particularly important at the moment, so I will focus on their non-revenue based forecasts. They use this section to justify their earnings projections with content that they have done and plan on doing this Fiscal Year.>Cover plans to continue pursuing short-form content as a way to expand their brand awareness. Youtube Shorts, TikTok, that kind of thing. But they are particularly focused on developing that avenue through Songs. They also want to develop their relationship with Universal Music and their new label, with a goal of eventually producing Theme Song content for other major companies and IPs.>They reference the continued growth of the Overseas market, and point to the success of "Connect the World," as well as the expansion of market reach with the debut of Advent.>They want to develop their capacity to sell products outside of the E-Commerce market they currently rely on. I assume this means they want Hololive merch in big box retail, or the equivalent for the Japanese market.>They also plan on expanding opportunities for licensing by participating in Industry Showcases/Expositions.>They also believe that HoloEarth will continue to be of value to the company, although they still call it "A Metaverse Product." Guess the big investors still like that particular buzzword to describe the product. Point is, the recent concert went well, so they see that as "reaffirming interest in the product.">They give some details on "Connect the World" in their EN Expansion section. For attendance numbers, the venue was sold out as expected, with approximately 5,000 seats taken up. In addition, 25,000 tickets were sold to watch the concert live, meaning the combined Venue and E-Venue was filled to 30,000 people. For reference, this is more than three times the average attendance of noted highly popular California baseball team, the Oakland A's.>They also celebrate the successful release of Advent, bragging to the investors that the average CCV of the debuts was 120,000 viewers. Turns out they actually DO keep track of and care about CCV stats at Cover. Who knew?APPENDIX
>They outline their Medium- to Long-Term Strategy for Hololive in this section.>STEP ONE: Build a strong IP based on our VTubers and become the #1 Strongest Vtubing company in the world [SUCCESSFULLY ACHIEVED].>STEP TWO: Use the money we've earned to improve our Quality of Life for fans, and build stronger revenue sources by using our IP to generate products [IN PROGRESS].>STEP THREE: Use this strong established platform as a launching point for "HoloEarth," which will further heighten fan Quality of Life and allow us to tap into the revenue generated by the Video Game Marketplace [IN PREPARATION].>They list their ESG-relevant stuff by pointing out how they do partner with groups that work to make things better in business and the wider world, and how they do things to defend their talents, specifically in their legal action against hardcore doxers and death threats.>They brag about how robust their Moderation services are, pointing out that they have a FULL, BREATHTAKING, 50 (COUNT'EM: FIVE-0, FIFTY) moderaters for their talents. And some of them even use English! And Indonesian! WOW! (Of those mods 5 are full-time staff and 45 of them are part-timers, but hey! They get paid!)>Their employee mix (not including Talents) is as such: 35% IP planning and development (developing new Vtubers, making their brands, producing HoloGra and other Studio stuff). 22% is Sales and Marketing (Event planners, Dedicated marketers, Merch planning and salesmen, etc). 18% are Production Management (That's the talent managers and the people who help them produce content). 12% are "Metaverse" (Video game developers. It's just fucking video games. With a few Mixed Media guys lumped in). And 13% are Back Office (Company management, Corporate staff, the big-wigs).Alright, that's about everything that I felt was worth summing up for this round on financial documents! Lots of stuff in there, interesting stuff. I hope this is worthwhile to you guys. Lots of love, and hope Advent keeps doing well, as well as all the other talents!
