>>64083278It's so obvious. Guys, just reflect a little. You're getting free advice here.
>>64083427Incorrect, that's backwards. That's not how it works.
The character design is what makes someone popular.
Here's a little secret: One of the things that made gura insanely popular was the mega viral chinese cosplayers putting her on doyuin and tiktok so much.
If a design is good enough, people do your marketing FOR YOU by cosplaying, commissioning fan art, and pushing the character.
Gura is popular because the design is GREAT and cute.
I think Riro's design wasn't half bad either! It was colorful and had tons of potential DESU. She should have shown the full body more often. Gura was also EASY to make cosplay of and that's important. Too complex of a design and it's hard to replicate.
In any case, no, it's what we call a tsunami of fan hype momentum - it sells itself.
Gura didn't entirely make gura popular at first. She had a good debut and a good design. She spread awareness of the character by highlighting and deeply encouraging fan momentum, that's what she did right. Riro encouraged her fans too.
Merch and art sells the character. Maker her image unavoidable.
