>>26743458Better merch doesn't really matter when most of their merch has a much worse profit split. The only merch that they get a large cut from is their birthday merch which they have to pay partially out of pocket for. Hololive merch is primarily just to push sales for special events. Nijisanji merch is more to supplement the livers' income. For example Hololive never does voice packs, something Nijis do frequently and get a very high profit from.
More money is debatable, Pomu still outearns most of HoloEN except Gura, Mori, and Kiara. The rest of them get barely any donations these days. They also aren't allowed to use Streamlabs so Susan takes a 30% cut out of everything they own. Not to mention Myth has huge favoritism in HoloEN compared to Council or Irys and no one really even cares enough to complain. If you wanna compare the lower end NijiEN girls to low end HoloEN then sure, Sana certainly gets more than Millie or Enna or Reimu, but even they earn enough to live comfortably. At that point when you're a livestreamer for a living having the freedom to grow your channel how you want starts to outweigh the brand power. If Millie ever joined Hololive she'd leave after a few weeks, that girl is incapable of maintaining the seiso facade.
