>>41566861Based off chuuba connections, mostly. Here you can lean into their respective lore, if any, to establish their role in the pantheon.
It's also less about the company if you have different branches, specially if they don't interact a lot. Company would be more like a loose connection between two distinct pantheons in that case, like how Council and nepolabo are two distinct pantheons sharing a connection through the umbrella of holo gods. If they interact a lot tho, you can probably make them the same pantheon, just with different groups giving different importance to the gods.
As for the ceo, I got no clue. A prophetic figure that kickstarted the religion maybe?