>>60702417Setting boundaries, explicit or implicit, is important especially early in your career. Words have power and actions speak louder than words.
If you are truly against unicorn culture or just parasocialism in general, show it. Don't be overtly affectionate to chat. Treat everything like a whole-ass weather report and see how you fare.
Parasocialism is important in VTubing. What makes the difference is what kind of parasocial relationships you want out of your fandom.