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Just take a look at this. It literally feels like the same fucking picture.
Every girl in Hololive that leans into the "cute idol" persona has mediocre success in her music endeavors.
Every girl that tries to play a more "cool" persona is clearly more successful.
>Suisei
>Towa
>Mori
>Okayu
She needs better music (experimenting with new genres, maybe stop giving her lore songs just like an anon mentioned) and better branding.