>>45229053>Any tribal niji or holo fans can explain me the tribalism mindset please, it boggles me.https://youarenotsosmart.com/2010/05/19/fanboyism-and-brand-loyalty/You prefer the things you own because you rationalize your past choices to protect your sense of self.
>Apple advertising, for instance, doesn’t mention how good their computers are. Instead, they give you examples of the sort of people who purchase those computers. The idea is to encourage you to say, “Yeah, I’m not some stuffy, conservative nerd. I have taste and talent and took art classes in college.”>Once a person is branded, they will defend their brand by finding flaws in the alternative choice and pointing out benefits in their own. There are a number of cognitive biases which converge to create this behavior.>To combat postdecisional dissonance, the feeling you have committed to one option when the other option may have been better, you make yourself feel justified in what you selected to lower the anxiety brought on by questioning yourself.>All of this forms a giant neurological cluster of associations, emotions, details of self-image and biases around the things you own.tl;dr - people are stupid monkeys
Note: simply pointing this out will provoke rage and insistence that their choices are well thought-out and objectively correct. 