>>86886594It's been said since forever ago that Cover's attempts at making other IPs that aren't in marketing connected with their main selling point - Hololive, were sloppy.
>you now remember Horizontal existedThey finally sort of fixed it with REgloss by at least calling them "Hololive".
BJ was by far the worst one here, they didn't use any IP from the girls for 9 months and didn't promote it on any channel. Just dropped songs on a new channel at random times.
By the time they did the big 3D outfit reveals it was already too late. 3-4 songs in that no one knew existed.