>>17599931>>17599927You have better control over the contents under your roof, somewhat. Easier to track them, monetize them, and better communicate with the YouTube team. Since they also release their own music, they can work as a music label and claim monetization from their songs/contents.
And plus, when you're your own MCN, you can get better rates for ads appearing on your content.
Hololive might start claiming from clippers and music covers from now on, probably.