Quoted By:
How important is branding when it comes to virtual youtubers?
Lately I've been thinking of Ollie and Reine's status' as HoloID members. Both of them deliver about the same quality of content as your average HoloCouncil member, but they get less than half the views and attention. Why is that? Well, it's because they're a part of HoloID. It doesn't matter if they actually speak English the majority of the time and would fit in easily under HoloEN, the audience sees that HoloID label and turns away.
Similarly on this board, you often see people refuse to watch vtubers signed under Nijisanji. Even if the majority of people aren't so extreme in their tribalism, there's no doubt significantly less people will tune into a NijiEN debut than a HoloEN one.
What does a vtuber's brand or label mean to you, and what does it mean to your average vtuber fan?
