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It's a safe bet the ads/leaning into the meme was her boyfriend or mods idea who use 4ch regularly. It's the kind of thing that can sort of work if you play it off right but during the stream she was clearly upset and annoyed about people thinking there was even a chance about it being true. Someone joking doesn't threaten subs saying she'll ban any subs that are a year old for believing it in a flat voice.
