>>44699999So based on what I've found so far
Basically this charity is a one-man show, the managing director Daniel Reidenberg is the only executive working full-time on this. Somehow though, despite being essentially a one-man operation, it has a national scope.
The annual income is about $2.5 million, and the annual expenses match that number. Their assets total around $1.7 million.
The amount spent on salaries is around $500k, of which the executive director gets $200k for himself.
Most of the money is spent on "in-kind advertising", which is basically "spreading awareness of suicide". They also spend a bit on educational materials, training for suicide prevention, and such. But as you can see from the financials most of it goes to "advertising".
That might be ok, spreading awareness of suicide to large numbers of people. The issue I'm having here is that this type of "advertising" is really just spreading the organization's brand-name everywhere. Posting that "SAVE" logo on every product and billboard they can find. Also they have quite a juicy web-domain "
save.org" which is where they raise more money.
So I don't know about this. On the one hand it seems like they're spreading suicide awareness, but on the other hand, I'm wondering how much of this entire organization is just.....advertising itself? And then the executive director takes home $200k.
What do you guys think?
