>>105232139 (me)https://note.cover-corp.com/n/n888b0e676304>The reason for establishing a new group and debuting our talents is to take on new challenges while maintaining the strengths of our existing groups.>However, as hololive has grown so much, it has become increasingly difficult to take on new challenges and demonstrate our growth.>However, with the debut of our new talents, we wanted to create a growth story together with you that is different from the path our previous talents have taken.>The name hololive DEV_IS is a combination of "DEV," which means development, and "IS," which means being there.>By writing their growth story together with you, we will support the talents affiliated with DEV_IS so that they can become solid presences.My takeaways but as always form your own opinion by reading the note itself
>>105232400>DEV_IS in my point of view seemed like their push to nomie markets, no animal girls, no fantasy characters, all doing music, push for male collabs to try and avoid normies asking questions about 'muh idol culture' at least early onI think we're aligned on that? They wanted to do something new and contrary to what made Hololive successful. But doing something new under Hololive's name would have hurt the brand even more than DEV_IS already has.
That's what they're talking about here
>new challenges while maintaining the strengths of our existing groups.>different from the path our previous talents have taken.They were not originally intended to be the next Hololive gen even if their engagement was pushed by management with the help of first army once the poor numbers came out
