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>Company does fresh new thing
>Organic growth follow by filling a niche
>Want to do bigger and greater things
>Take a shortcut for funding and go public
>Approach market cap and income plateaus
>Investors want ever growing revenue
>Forced to switch business model
>Business model shift, employee restructure
YOU ARE HERE
>Product is now unrecognizeable and soulless
>Core audience has all but bitterly vanished
>Investors pull out, the brand is unsalvageable