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I don't think people realize a major part of why Luxiem got popular in the first place other than being the first male corpo vtuber group. They were treated like a kpop boy group, especially since they had a catchy debut song that you can easily stream and share to get out to more people. Even now, majority of their fans are kpoppies or ex-kpop fans. Why do you think their songs get to a million views so fast? Every time one of them asks what the chat's favorite music genre is it's mostly kpop. And you can't always use the underage excuse either because Vox told minors to fuck off multiple times and kindred have helped and he's still popular. There's also marketing, and I'm not just talking about advertisements. Luxiem has had a ton of merch collabs which is where the "Luxiem favoritism" narrative comes from. There's also merch and voice packs right after debut so people can show them off in public, getting them more publicity. If you want a successful male-only corpo or vtuber group, you have to understand the demographic you're aiming at. No, that doesn't necessarily mean you have to treat the boys like kpop stars (but that wouldn't be a bad thing to go the idol route) nor do you have to go for the kpop audience. It means that women are good at sharing things if they have something to share and tell people about. Men will just be interested if the character has boobs. To get women interested, you have to make it worth the investment and hit different interests so they can tell people through word of mouth. Make some basic keychains and buttons for us to show off, make a song so we can think of you when singing along, a voice pack to listen to when he's not streaming, etc. Those are just examples. Even if a startup company didn't have the money for physical merch, having something to share goes a long way. That's why there haven't been any "Luxiem killers" yet despite Luxiem's supposed dip in popularity which would make competition easier. No one has tried the same formula yet. Or if they did, there may have been other factors they couldn't get right.
It's not too late to beat them, it's just that no one knows how to.
