>>38701345>I'd argue that 3D is cost-inefficient if all you wanted is to expand your reachThis is true, but that's not exactly the approach that the company in question is going for. They basically have the whole nine yards (they make your character for you, rig it, apply it to their technology, then send it to you) and basically do literally all the work required for setting up 3D for you to work with their technology.
Basically think if the private 3D divisions of Holo and Niji were contractors.