Quoted By:
>Sometimes once great brands get washed away by bad decisions.
Have you watched a brand you love just mean less and less? The brand might have gone in a direction you just couldn’t follow, or the quality of their product just kept slipping until their reputation was gone. You are not alone. You have experienced brand dilution.
>Brand dilution happens when a brand loses its value from overuse. Value is lost when a product does not meet the expectations customers have of the brand.
>The brand gets watered down. Brand extensions can lead to brand dilution if the new product does not live up to the brand promise of the original product. Licensing is the biggest cause of brand dilution; poor quality or unrelated products with the brand name on it can take away the brand’s meaning.
