>>79815706hard to pinpoint it exactly but it became a thing when people started using girlboss. Here in Vtubing it was introduced with Nerissa who pretty much taught all her "hip" tiktok speech to her fanbase and 4chan caught on
also language transformsGirlboss is someone capable, cool and that takes charge. Girlfailure is the complete opposite. Its a fuckup, lame/pathetic and that rolls over anything.
Nerissa's fanbase (and nerissa herself) recognized her as as one and from there it expanded since its a funny meme like girldinner(Just throwing shit until it vaguely resembles a meal) and Wet sopping cat (It looks lame, shivers and meows so its endearing)