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The only winning move with HolostarsEN was to not play. There was no need for them, that much is clear, but even if they really felt the need to do it there was no way it was ever going to turn out positive unless they got one guy who was already absurdly popular beforehand that could MAYBE carry it with that alone.
Instead, we got some people who were pretty much literally who, which is fine, but them acting like a bunch of grifters didn't help. Probably the only thing Cover can do now is, unironically, debut another gen and make them be more insular. Branching out to twitchnigs and other outsiders has NOT helped in the slightest, and neither has collabing with HoloEN even if they get temporary numbers just because unityniggers who want to pretend they matter show face for once. If they get more people, with better designs, and people with actual personalities, maybe they can garner more interest in HoloStars itself. Maybe they can make their own little insular community for themselves that aren't just holdovers for people who would rather watch the girls if they're streaming. Using the girls as a crutch was the biggest mistake.
But fundamentally the mistake started with who they hired. These guys plain suck. They have no direction; they have no drive. They want to pretend they give a shit about the Holostars name but have done nothing to try and prop even themselves up. All the early talks turned out to be hot air. The fact that one already got a fucking 2 week suspension already shows the direction that StarsEN is headed.