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There are 3 reasons someone would use a emote.
>Its innately funny
It just innately looks funny, by itself. Maybe it conveys no clear emotion, but the face is so weird its amusing.
>It can be make something else funny
Spray emote, collar emote, whatever. It can just make things funny.
>It very clearly expresses a emotion
This is simple to understand, I will not grace it with a description.
>Its spammable
Rave emotes? Wiggly emotes? Whatever it is, its spammable.
This is why your only used emote is a wiggly. You need to get some good emotes NOW.
I've seen that quite a few dedicated emote artists make shit emotes and have shit art anyways, perhaps they jumped on the bandwagon because they thought it'd be easier than drawing a full art piece. (And it is, but they're usually less talented).
If you're a artist you should be able to use your discernment to sus out bad artists or just draw your own emotes.