>>20587810Then understand the price elasticity of your digital commodity is practically zero and that the reference price for something we are all fucking pirating is zero. The margins would increase from your audience if the price was reasonable for inexperienced consumers who look at that price and decide that 3 hours of entertainment they can't even download for 80$ for a single day is absolutely outside of market standard. It's not a pay per view for a once in a life time event and this pricing isn't making you the money you could be making. Please get the old man running your finance department to read this
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.688.6731&rep=rep1&type=pdf especially page 12
