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There is money both in NA and CN, that's no the issue for Nijisanji EN.
The NA audience doesn't care about them so it would be wise to pander to Asian/Chinese viewers
Either with specific content (like the Selen/Enna chinese collab) or with streaming in the corresponding timeslots.
Whenever Nijisanji EN has tried to pander to Asia/China they have done very well number-wise.
I mean, their guys are the primary example of that.
The girls should try to pander more, too.
That's where the numbers and the money are, for Nijisanji EN.