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Nigga its just business.
Literally all it is, its a reverse HoloEN situation, Niji took their shot on males and it paid off, seriously I watched Mysta's birthday stream for 30 minutes, the stream elements shit NEVER STOPPED, just 2 hours of nonstop donations on top of the sea of red from actual youtube supas.
All it is, its a fucking business, EN market is FAR more open to males, especially with the Holo branding slap on it.
