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The idol format just doesn't work for men. This is true IRL and online. But there is one proven format that works for men: WRESTLING
I propose the creation of the world's first vtuber WRESTLING agency where you can watch your favourite rastlers compete for dominance. But this won't be any normal wrestling ring, competitors will literally fight for their lives in gaming, sports, music, and actual combat. In fact, I propose the outfits and assets be based on the outcome of these matches. Like imagine one talent loses an arm in a kendo match and the winner gets to keep it as a trophy until he can win it back.