>>84557251Makes sense. If you want to make a bigger name your branch then exposure is the way to go. For a clueless exec they probably just saw "New Nijisanji wave" and hopped on the train of pushing collabs with zero awareness of the state of the org at the time. Same with how they pushed collabs with VShojo with Kson at first, before eventually realizing Mouse was their biggest EN name and getting her into their concerts.