>>22577204None of the small corpos are close to dethroning Niji EN as #2 on YouTube. Pippa can contend with Riemu at around her weakest. Kawaii, PRISM, and Tsunderia doesn't have anyone that consistently brings in a large amount of viewers. Shiki gets stuck at around 150 viewers, Nene around 150~200, Miori at around 200~250. Only certain streams you may see Nene gain 700 viewers or Miori with a stable 450. We are literally talking about the WEAKEST of Niji EN.
Brand ALWAYS matters. It's why a Holo EN doing a study stream can beat out the Niji girls, it's why a Niji EN girl can do the same thing and similar to even more viewership than a small corpo new outfit reveal. Brand is also significantly more effective with uplifting weaker members as well since their company mates have more weight to throw around. It's why Niji and Holo can uplift weaker members much more effectively. It sucks since there are plenty of great vtubers that aren't Holo or Niji, but you have to acknowledge the uphill struggle they are subjected to.