>>12439261>>12436304The idea is to hire people who have no experience and aren't able to commit to a long-term contract with Nijisanji with actual expectations placed upon them. They're being treated as students and therefore aren't expected to make money or anything, just do their own thing and grow.
Then once they're acclimated to vtubing they can either stick with Nijisanji or quit and move somewhere else. In fact they probably fully expect their fans to move with them when they graduate so it's kind of a head start for someone looking to go indie or do their own thing after building a fanbase through Nijisanji.
It seems like a really good deal unless they're being extorted or forced to pay for the program. I'm kinda surprised Cover didn't do it first since this is really common in idol agencies and some idolfags really like supporting inexperienced newbies.