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Let's say you were to donate five dollars to the famous vtuber Futakuchi Mana. You happen to be friends with someone who hates her, and they've asked you not to give her any money, because she uses Soviet aesthetics sometimes, and they think that's morally wrong.
Now, arguing that your five dollars makes a meaningful impact on Mana's output is pretty weak. She has oilers dropped hundreds on her all the time, your contribution is insignificant. But they could justifiably say that you've shown your willingness to give money to someone they hate, and that therefore, you two are not on the same side. The material impact might be nil, but it is a meaningful indication of whether you make a good ally. And it's absolutely in their interest to make it socially unacceptable to give Mana your money, that's an obvious stepping stone in their broader goals.
Seems reasonable to me, no? Seems to me like I couldn't possibly be shocked if people here disliked me and called me names for saying I've donated money to beloved English-speaking vtuber Futakuchi Mana.