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Define Preferential treatment in company that caters to a 92% female audience that is Fujoshi with only a few Gay and BI yapping it it off to the cuter girls like Elira ,Enba,Mille,and Reimu,?
Guys to buy the Temu crap...even before the 2/3 male audience bailed to be Doki Dragoons,Wisps,Momos,and Scambers they Supported the girls via Superchats and going to live events around the world(,why there was only 432 live tickets sold for aNEx last year Dragoons and Pomudstchis bailed)
Even now for all their Super Chats from their Esports Bros the Female Audience don't care for Aia's and Scarlet's design so they don't buy their merch so Nijisanji doesn't give them any Sponsers or Collab partners to sell more shit to the Nijisisters unless they win it in lottery and it goes well as expected when Scarle "wins" the McDonalds promotion ...main reason Aia and Scarle just try to stay in their own lane
Only Temu shit the Pomudstchis bought and still wear as Wisps at Conventions and Concerts is that 2 leaf headbands
For guys it's got to be at least mousepads, key caps, or figurines