>>44347005Ethyria flopped really really badly. Maybe because shark streamed over them, or maybe there was weak advertising. But 3/4 of those people were legitimately poor as fuck and needed the money desperately. So they decided to leech popularity any way they possibly could, like a desperate man drowning the ocean.
Before Ethyria there was "open VC" so the girls could randomly join each other's streams. This was quite a beloved feature of NijiEN that made for some fun streams. But Ethyria took advantage of open VC to promote themselves in popular streams and ruin everyone's friendship for their leeching. When Luxiem debuted, Ethyria was licking their chops seeing huge potential for leeching.
Nina instantly descended on them like a vulture, and started doing streams with them constantly. I think every single one of her streams involved the Luxiem members in one way or another, and if she couldn't get a Luxiem member she didn't even bother to stream. She even joined the Luxiem offcollab and shared a hotel room with them, although nobody really cared because it's fucking Nina. As a result of this leeching Nina's subs went through the roof, even surpassing Selen for many months. But those subs didn't translate to viewership, it was just women subbing in case a Luxiem member happened to join her stream.
Reimu threw herself at Vox, shipping herself with the most popular and desirable member of Luxiem, and Vox allowed it because everyone felt bad for Reimu's disastrously low numbers. This created a huge amount of AkiRei shipping art which the femanons love to do. But it also created a disaster when Reimu entered Vox's RP date stream and interrupted all the women's "date" with Vox. This actually was a big disaster for Vox and cost him a lot.
Later on Millie joined the fray and started romancing herself with every single member of Luxiem and Noctyx. She started a ship with Fulgur and had flirting roleplays with Luca, Ike, Vox, and others. She legitimately became one of the biggest whores. This is the girl who promised to give 100% of her membership income to charity, and then backtracked on that promise shortly afterwards. She became such a degenerate that she tried to phone Vox about his dick during the middle of the girl's-only offcollab.
Enna hasn't been openly leeching in the same way. However when her collab with Kyo got huge numbers, she started collabing with Kyo all the time. Kyo joined her stream practically 100% of the time. Either in chat, over VC, or she would spend a long time talking about him every stream. Eventually she decided that she wanted to "break barriers" so she invited Kyo over for a 1v1 offcollab in her bedroom. It got huge viewers but it kind of damaged the branch's reputation and she's been on a downhill slide of drama since then. She got so much criticism for being "the NTR girl" that she started trying to distance herself from chat by rejecting "parasocial relationships" and asserting that her relationship with chat was "platonic". This became a virulent meme that started infecting the JP branch and the entire vtubing world. She was so addicted to flirting with males on stream that she refused to give it up even when it was clearly hurting her reputation. Even now she's insisting on meeting up with Luca in person using the money she made through Valentines merch sales to pay for it.
Basically Ethyria has adopted a strategy of "leeching", and reformatting their content for an Asian female audience, mostly by becoming huge degeneretes and whores. They describe this as "liberating" even though they are just making themselves orbiters of the male without a core audience of their own. The problem is how this type of thinking started influencing the Lazusydia girls, who started sacrificing some of their core male audience and pandering to asian women, by becoming more lewd and degenerate. It even had an effect, it seems, on HoloEN too. Ethyria needs to be completely rejected. Instead of being orbiters of the boys leeching whatever pittance they can, they girls should appeal to a male audience and grow their own core fanbase. That actually brings new people into the company and it results in higher donations and more loyal solid fanbase that will support them even if they graduated.