>>109075538lumi needs a structured environment and people to whom she owes an obligation to show up and perform, even when she doesn't want to. that is quite common and why some people who make great CEOs still can't run their own small businesses. for a lot of people, having other people depend on you is what makes you succeed, whether you want to or not. that's what corpos are for. outsourcing merch/marketing logistics could be handled in other ways. if they didnt need comraderie, even concerts could easily be handled and made much more profitable by a company that just specializes in handling vtuber concerts without all the overhead bullshit of a corpo.
this market is relatively competetive. if it were a simple equation, someone would have taken advantage of it to make some easy cash.