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it is a lie, they care. the unicorn will always feel uncomfortable until he finds dirt. there is nothing he craves more than to find he has been lied to, cheated on. you can follow their trajectory here on /vt/ if you observe the discussion on any chuuba from the moment they debut until their eventual fall out with unicorns. first comes a background check and hyped but cautious adoption, then there is a honeymoon period where the content is accepted uncritically. as time goes, the unicorn will grow bored and his obsession will reemerge, an abrupt interruption, an awkward pause, a casual remark - everything becomes a clue, a hint taunting him about inevitable betrayal
and here is the most remarkable part: the unicorns are most of the time right. if you look hard enough, if you connect all the dots and follow all the clues, most of the times you will find dirt. then the unicorn can have his moment - the discovery is both painful but also ecstatically satisfactory. the posts you will see on /vt/ at this last stage will be similar to what you see on /pol/: they sound angry, but deep down they like being angry. nothing releases more dopamine than angry posting about some unforgivable offense by a vtuber
when the unicorns don't find anything, they literally get bored and move on from their oshi. miori celesta is a great example of this: she is the most unicorn friendly vtuber out there but there are no unicorns in her audience because they got bored because they couldn't find any incriminatory evidence after years of streaming
