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The talents know about the common references "my friend(a girl)" and "a friend(a boy)" and are told many other ways to describe the people in their lives to avoid talking about relationships. When a talents speaks about a guy friend, they are breaking the rules, but are allowed to do it. When a talent specifically mentions a lover or a boyfriend currently, they were specifically informed not to do so.
We cannot control them and sometimes they are rebellious. They are told that keeping the idol purity is done out of respect for the success of the company and they should maintain this identity as a way of showing respect for their associates. When a talent defies this, they know they are doing wrong. Again, we cannot control them, but they are reminded time and time again.