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https://www.pcgamer.com/gaming-industry/twitch-heard-you-wanted-more-vtubers-so-it-signed-a-deal-with-the-most-popular-vtuber-agency-in-the-world/
>Cover, owner of the Hololive vtuber agency, has entered a partnership with Twitch for its talents to regularly stream on the platform.
>They won't abandon their home on YouTube, but simultaneous streams on both platforms will be more common as each vtuber makes the transition. It probably won't be long until you see Hololive vtubers showing up under the most popular game categories, likely giving Twitch a significant boost in viewership.
>The deal is another part of Cover's expansion into the West after Hololive exploded in popularity in 2020. Its vtubers are popping up everywhere, whether it's a Dodgers game or an anime convention. Rift of the Necrodancer has Hololive DLC. You can't escape them, and that's pretty much the point, Cover's international PR team manager Alberto Moreno tells PC Gamer.
>Moreno says it'll be up to the talents on how they want to incorporate Twitch into their streaming schedules. Part of the deal was to establish a way for the vtubers to stream on the platform in the safest way possible given that Hololive talents operate much like the idol industry and keep most of their personal lives and identities anonymous.
>Hololive's official debut on Twitch will kick off with a streaming event on November 20 called "Holoday", where several of its biggest vtubers will be on the front page.
>Cover, owner of the Hololive vtuber agency, has entered a partnership with Twitch for its talents to regularly stream on the platform.
>They won't abandon their home on YouTube, but simultaneous streams on both platforms will be more common as each vtuber makes the transition. It probably won't be long until you see Hololive vtubers showing up under the most popular game categories, likely giving Twitch a significant boost in viewership.
>The deal is another part of Cover's expansion into the West after Hololive exploded in popularity in 2020. Its vtubers are popping up everywhere, whether it's a Dodgers game or an anime convention. Rift of the Necrodancer has Hololive DLC. You can't escape them, and that's pretty much the point, Cover's international PR team manager Alberto Moreno tells PC Gamer.
>Moreno says it'll be up to the talents on how they want to incorporate Twitch into their streaming schedules. Part of the deal was to establish a way for the vtubers to stream on the platform in the safest way possible given that Hololive talents operate much like the idol industry and keep most of their personal lives and identities anonymous.
>Hololive's official debut on Twitch will kick off with a streaming event on November 20 called "Holoday", where several of its biggest vtubers will be on the front page.
