I ask the question, "what does cover actually DO for their talents?"
Answer:
>marketing/advertising
But independent marketing agencies exist, why is it necessary to sign up with this organization that controls you? If I wanted marketing as a vtuber, wouldn't I just hire an independent agency to do it for me?
>permissions
But this is really about video game companies and music companies being stingy and preferring to sign exclusive contracts with companies like Cover, instead of blanket permissions for any vtuber or livestreamer.
>access within the singing/idol industry
Controlling access to various people in the idol industry is very parasitic to say the least. It feels like a mafia racket.
>3D models
Which they don't provide half the time, and which are often shitty and cheaply done, like Roberu's model
>management
Instead of working with the vtuber, in an employee relationship, they are in the position of controlling and dominating them.
>salary
This is important, because you don't know how successful you will be as a vtuber. It's important to know that if your debut flops, you will get redistributed some money from the people who were actually a success. But for the successful ones, why do they stick around?
The big sticking point is that Cover is controlling access to the talents. So you cannot collab with Sora, or Pekora, unless you are part of hololive, or unless you go through them. They have effectively cornered the market on all of these talents and constructed a walled garden around them. It's a private party, and it will cost 30% of your earnings to get in.
They are also exploiting the youtube algorithm so that girls with the "hololive" tag get promoted over everyone else. And they have created intense brand-name loyalty and tribalfaggotry, so many people will only watch hololive and nothing else. I suspect they also have some kind of relationship with the moderators on 4chan to promote their company.
