>>107304081From what I know (an Italian songmaker talked about it) you used to be able to make the money spent on mvs unless it was a horrible flop on youtube. Then youtube changed monetization system, and now if you want anything fancy you need sponsors and basically use the video as advertisement.
So yeah, since afaik no one puts ads in their MV they are all losing a lot of money on them.
>>107311583Eh to be fair italian banks really don't like giving out loans.
I have cashflow in the hundreds of thousands of euros, assets in the millions, and I struggled to get a loan. I had to go to some small local bank.