>>107793382If the target audience is new people then you shouldn't be pushing it on your official game twitter and turning twitch drops on, which instils fomo in existing players that they HAVE to engage with the streams to get the rewards.
Also its untrue that marketing at existing customers is completely pointless.
Theres also a type of marketing where your aiming it at existing and somewhat lapsed customers to try and either keep them buying or upsell them, eg telling them how hype the next patch will be so stay invested, or that the next banner is going to be crazy so you better pull on it.
This is why you get stuff like the hoyoverse gatchas doing their 'upcoming version' livestreams where they give out currency codes while shilling the upcoming patch is going to be.
Its two different types of marketing pushes aimed at two different audiences. How much you should spend on either is debatable but the absolute most obvious thing to do is not mix them up, especially when one of the streamers is seen as actively anti the community playing it, by your current paying customers your incentivising to engage with their stream of.
