>>109254051Not to mention cutting payroll costs. If AC merges EN into the main branch, most if not all managers, staff, and other non-vtuber employees within Niji EN will become redundant and/or non-essential. Each merged liver would lose their dedicated talent manager and be foisted upon some already-overworked intern who's already managing 3 or 4 JP livers.
And also the savings on merchandise production, since no branch events or promotions would mean each ex-EN liver would only get two acrylic stands per year (for birthdays and anniversaries)
The investors know the EN branch's revenue is in an irrecoverable death spiral, the AC suits know the investors know this, the investors know that the suits know, ad infinitum et ad nauseam. The only two questions are when will the company officially close the branch, and what will be the "official" reason for the branch closure.